Big data is a collection of traditional data sets plus other digital sources outside your organisation that represent a source of ongoing discovery. For example, linking social network interactions to your sales or financial data.

The challenge for organisations is the ability to take unstructured data that is not organised or easily interpreted by traditional databases or data models (such as Metadata, Twitter and Linkedin feeds) and use it to extract meaningful insights and value.

Talk to a Smart Business Hub member and see how you can get big data working for you.

Do you have a smart technology or solution?

Let the business community know about it!

Get in touch